Nov 3, 2023 3:24:23 PM

Elevating Franchisee Success with High Performance Coaching

At UBX we aim to set ourselves apart from the competition. We have assembled a team of experts, focused on High Performance Coaching in their respective fields.

What is High Performance Coaching?

A high-performance coach is a professional who specializes in helping individuals or teams maximize their potential and achieve outstanding results in a specific area of their lives, such as sports, business, or personal development. A high-performance coach works closely with clients to identify their goals, strengths, and areas for improvement and then provides guidance, strategies, and support to help them reach peak performance levels.

The role of a high-performance coach goes beyond simply providing advice or instruction. They serve as a mentor, motivator, and accountability partner, helping clients overcome challenges, develop effective strategies, and maintain focus and commitment to their goals. A high-performance coach utilizes a variety of techniques, such as goal setting, mindset training, performance analysis, and skill development, to optimize performance and unlock the full potential of their clients.

Overall, a high-performance coach is dedicated to assisting individuals or teams in achieving extraordinary outcomes, pushing boundaries, and reaching new levels of success and fulfilment in their chosen area of endeavour.

Our High Performance Coaches focus on the most critical elements of owning and running a highly successful fitness business; the product itself, and approaching it with the right mindset.

James Laughlin, UBX Head of High Performance


“As a seven-time world champion performer and sought-after leadership coach, I was able to create a powerful framework to help CEOs and Leaders make world-class their new standard.

My mission is to help transform humanity, one leader at a time. I do this through the Lead On Purpose Podcast where I interview former heads of state, fortune 100 CEO's, high performers and thought leaders”.

James works closely with our executive team and Franchisees to ensure there is a continued focus on striving for excellence in everything we do at UBX. This includes leadership and high-performance coaching delivered to the Franchisees on a monthly basis.

Our mission is to make owning a UBX Franchise a highly enjoyable, and rewarding experience, and we believe that the correct mindset and approach to leadership supports this.

You can hear more of James on his podcast, Lead on Purpose. Consistently ranked as one of the most in-demand podcasts on leadership and high performance.

Our existing team of experts

Danny Green, 4 x World Champion Boxer & UBX Co-Founder


“I got involved in UBX because I wanted to bring to the people a unique concept in the fitness industry, something new that uses one of the oldest sports around, boxing.

It’s such a unique sport that everyone loves to do, but they don’t want to get hit, they don’t want the damage, so UBX gives them the ability to come and train like a boxer.

I want to make training the way I know best more attainable for the general public so that they can become healthier and fitter versions of themselves.”

With his experience and expertise, Danny heads up everything boxing-related. From the combinations we use in the gym, to how our coaches are taught to teach members. There is nobody better placed than Danny, to show how boxing should be done to extract all of the benefits, without any of the damage.

Brad Harrington, UBX Head of Strength and Conditioning


Brad was brought into the team due to his wealth of experience in professional sports. This has included 20 years of professional sports experience, including notable titles, such as Strength and Conditioning coach for; Leinster Rugby Scarlets Rugby and The Warratah’s. Most notable, was the five years Brad spent with Australia’s men's Rugby Union Team, the Wallabies. This Stint includes two World Cup Campaigns.

“For the last 20 years I have been privileged to have worked in professional sport. Elite sport is a very competitive and challenging environment. To perform optimally for a consistent period of time requires discipline, strategy, resilience, drive and a growth mindset.

My experience working with elite performers has helped me expand and refine a unique and diverse skillset. Skills that include building teams and relationships, developing strategic performance plans across organisations, teams and individuals, engaging with a variety of stakeholders and cross functional departments and designing and implementing athletic performance plans.

Such a rewarding experience, I am extremely grateful to have had a front row seat to observe the behaviours, habits and mindset that are critical for success, and common in high performers"

We understand that expert guidance is paramount in navigating the competitive business world.

That's why we have assembled a team of experts who join our already established and experienced head office team.